Over Labor Day weekend, I had the incredible opportunity to exhibit my work at West Elm Los Angeles. This three-day event made it possible for me to reveal my artwork and the cause that I promote to hundreds of West Elm customers.
Some people have asked me, why West Elm? Why not place your art in a gallery? It is said that art holds three primary values, 1) aesthetic, 2) social, and 3) commercial. In developing artwork to promote causes, the social value is extremely important me. I want the cause of my artwork to reach a broad audience. With their roster of clients and designed to cater to art lovers, galleries are an excellent place to sell artwork, and I do hope to have my work in galleries. However, foot traffic through most galleries is a tiny fraction of that moving through a major interior furnishings company. West Elm LA’s weekend foot traffic reaches roughly 2,000 people per day. That’s some major exposure for Drawings for Africa!
During the event, dozens of people took the time to read through the materials that I had presented about African elephants. I spoke with people from all walks of life. I met many people who knew about the current poaching crises, but I also met many who did not. An exhibition for elephants in a gallery might draw elephants lovers from far and wide, and I might sell more work. But elephant lovers aren’t generally ivory consumers. In getting my work and its message in front of everyday consumers, perhaps I was able to inform one or more potential ivory buyers of the true impact of their actions.
It means so much to me that a major interior furnishings company has supported my artwork and the cause. Thank you West Elm for this incredible opportunity!!